Imagine a career in music, film, media or gaming.
As a 数字媒体管理 major, you’ll explore how the business world has become a digital one. 音乐, 电视, 电影, media 和 gaming have all been transformed by technology, 和 these growing sectors of the economy need professionals who underst和 digital marketing, 经济学与管理学, 会计, 项目管理.
And there’s no better city to major in 数字媒体管理 than Austin. 这个城市的游戏产业正在发展, 我们有几家著名的工作室, 许多学校都雇佣来自圣. 爱德华作为实习生.
五年内获得两个学位
Complete your BA in 数字媒体管理 和 Master's Degree (MSDGMA) with our pathway to receive two degrees in five years.
成功的教练 和 学术顾问 guide students through undergraduate 和 graduate courses to maximize benefits.
我们的毕业生做什么?
数字媒体管理 majors go on to a variety of careers 和 graduate schools from St. 爱德华的. 这里有一个例子.
- 奥斯汀脸谱网的合作伙伴经理
- Recipient of a full scholarship to the journalism master’s program at Syracuse University
- 人民基金的教育专家, a nonprofit that supports small businesses with coaching 和 loans
- Gerson Lehrman Group的高级合伙人, a technology platform that connects professionals with expert mentors 和 consultants in their fields
- Interactive marketing manager at Warner 音乐 in Nashville
- 政府统计处的社会专员&M, an Austin agency whose clients include Southwest Airlines, the PGA Tour 和 Walgreens
主要的路线图
Explore your options — classes, internships, research 和 study abroad. 使用 数字媒体管理专业指南 找到你感兴趣的东西, 发现你的所爱, 和 create a major experience that jumpstarts your future.
数字媒体走向海外
遵循 Stephen Reyes ’21, a 数字媒体管理 和 Internal Business major, as he studies abroad at the university’s flagship international partner university in Angers.
课堂内外
我们在奥斯汀的位置, 德州, 蓬勃发展的科技中心, puts 数字媒体管理 students in the perfect position to interact with business leaders in the tech or startup industries.
奥斯丁的伙伴关系
比尔·蒙迪商学院 offers a roster of local partnerships where students can get their foot in the door 和 gain h和s-on experience in the field – Austin Inno, 奥斯汀技术委员会和编程女性, 举几个例子.
会议
西南偏南(SXSW 科技会议及艺术节, brings innovation 和 industry leaders to Austin each March. Students can volunteer or attend 和 gain access to global thought leadership in their industry.
活动赞助
每年, several 数字媒体管理 students attend conferences to present their research findings 和 network with digital professionals. Some have even received funding to attend conferences through 市场营销 EDGE.
学位要求
主要要求: The Bachelor of 工商管理 (BBA) in 数字媒体管理 requires 66-67 hours of major coursework.
通识教育要求: The 数字媒体管理 degree requires 44 hours of general education requirements that students complete over four years in addition to their major courses 和 electives.
View 和 download the full degree plan for our 数字媒体管理 major (PDF).
A few examples of the 数字媒体管理 major courses students take:
- 社交媒体营销 – Learn to apply social networking for personal 和 corporate br和ing, 和 gain the analytical skills you need to manage 和 measure social marketing efforts.
- 数码互动科技 – How is digital content created 和 delivered? Gain h和s-on experience developing a website with publishing software, 服务器技术和事务处理系统.
- 数字营销与分析 – 应用 digital marketing concepts to analyze an organization’s online presence – through a customer’s eyes – 和 analyze the effects of creating this online identity.
你是否在寻求数字营销的重点? Learn about our 数字营销 minor below!
我们的教师和学生支持服务
数字营销
任何在圣。. 爱德华的 University may minor in 数字营销. The minor allows students to be well-prepared for roles requiring digital marketing expertise.
必修课程:
- MKTG 2301 -市场营销原理
- 商业统计
- MKTG 3343 -市场研究
- MKTG 4342 -数字营销和分析
- MKTG 4344 -营销指标和分析
- MKTG 3335 -社会媒体营销
选修课(选修课1):
- MKTG 3332 – Sales 和 Relationship 管理
- MKTG 3333 – Principles of Retailing 和 Ecommerce
- MKTG 3336 -买方行为
- COMM 2305 -视觉通信
- COMM 2359 -视频制作和编辑
- engw2329 -文档设计
- JOUR 2314 – Interactive Media Production 和 Design (照片hop)
- bdmm3344 -交互技术1
- BDMM 4330 -数字媒体与法律
总学时:21小时
你现在是学生吗? 联系你的导师 for next steps on declaring your major or minor.
SEU给你
Innovation happens in the digital world — 和 we’re watching it unfold real-time. 在现场变焦会议, students in Principles of Digital Media with Associate Professor of 创业 David Altounian will discuss 和 debate current events through the lens of class materials 和 end the semester having learned something new 和 (often) mind blowing.